John Jantsch Volgorde van de boeken (chronologisch)

Search Engine Optimization (SEO) is essential for making your website discoverable online. With the evolving landscape of digital marketing, a robust online presence is crucial for business growth. Today's marketing focuses on capturing demand—attracting those already interested in making a purchase or gaining knowledge. Many businesses mistakenly believe that a basic website and minimal social media presence equate to effective SEO, but achieving top Google rankings requires more. SEO has become a vital channel, comparable to PR and advertising, that cannot be overlooked. John Jantsch and Phil Singleton, experts in marketing and SEO, provide a comprehensive guide to mastering the new rules of search engine optimization. They break down complex concepts into accessible insights, helping you navigate SEO with clarity. The book starts with an overview of search engines and algorithms, explaining how Google operates. It then outlines strategies for aligning your ideal customer with your market message, retaining customers, and leveraging assets for growth. You'll learn to create and repurpose content, manage your online reputation, conduct effective keyword research, and utilize pay-per-click advertising efficiently. This guide is invaluable for small businesses and marketers aiming to thrive in the digital age. After purchasing, visit the accompanying website for bonus resources and special offers on SEO tools and services.

The power of traditional advertising has diminished; what truly drives business today is word-of-mouth. People trust recommendations from a friend, colleague, teacher, or celebrity. Many believe they cannot do anything to promote interpersonal referrals, but the author of this successful book presents a series of practical techniques that allow businesses to harness the power of referrals to gain new customers. The secret lies in understanding the reasons why consumers recommend certain products or services. Companies can ensure an efficient cycle of recommendations by keeping all their customers happy and engaged with something to say about their products or services.

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know and love: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. You’ll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business’s continual growth. This practical, actionable guide includes fresh ideas that stick where you put them—and stand the test of time.