The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society.
Once upon a time, computers looked like big, alien vending machines. They had large screens, cryptic switches, huge boxes, and odd lights. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen? The result was the first true personal computer, the Apple I. Widely affordable and easily understood, Wozniak's invention has been rapidly transforming our world ever since. His life--before and after Apple--is a "home-brew" mix of brilliant discovery and adventure, as an engineer, a concert promoter, a fifth-grade teacher, a philanthropist, and an irrepressible prankster. From the invention of the first personal computer to the rise of Apple as an industry giant, iWoz presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution.--From publisher description
I, WOZ offers readers a unique glimpse into the offbeat and brilliant but ethical mind that conceived the Macintosh. After 25 years avoiding the public eye, Steve Wozniak reveals the full story of the Apple computer, from its conception to his views on the iconic cult status it has achieved today. In June 1975 Steve's curiosity and determination inspired him to build a computer, the first Apple. Six months later, he sold the machine, and for the self-professed 'engineer's engineer', success was imminent. But this story is full of life lessons, critical decisions, huge triumphs and big mistakes. Steve speaks also of his childhood, phone hacking pranks, working at Hewlett-Packard, the life-changing plane crash and teaching.