How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Linden Brown Boeken
For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.