Trish Papadakos Boeken

Business Model You (BMY) is being produced by the same five-man team that created Business Model Generation and employs the same reader-driven, online community membership model. Where Business Model Generation (BMG) taught managers a unique and powerful way to summarize any business, and any business model, on a single sheet of paper, Business Model You! (BMY) teaches readers how to draw "personal business models" that clarify the essence of their work — and reveal new career and life possibilities. Specifically, the book shows readers how to 1) understand business model thinking and diagram their current personal business model, 2) understand themselves and define their purpose, 3) articulate a vision for change, 3) create a new personal business model harmonized with that vision, and 5) test and implement the new model. The book is based on the Business Model Canvas methodology developed by Alexander Osterwalder, PhD and Dr. Yves Pigneur of the University of Lausanne. Thanks to its proven power and intuitive simplicity, this methodology (the basis for the international Wiley bestseller Business Model Generation ) has quickly emerged as the world’s leading business model description and innovation technique: BusinessModelHub.com now has more than 3,000 members representing 75 countries.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.