Adam Jolly Boeken

Focusing on the strategic management of intellectual property, this guide emphasizes treating brands and innovations as valuable business assets. It offers comprehensive insights into maximizing their potential, ensuring that readers can effectively leverage their intellectual property for greater business success. The book serves as a definitive resource for understanding the intricacies of brand and innovation management in a competitive marketplace.

Focusing on innovation, this book provides expert insights into crafting profitable business strategies within the emerging low-carbon economy. It emphasizes effective practices that align with sustainability, offering guidance for businesses looking to thrive while addressing environmental challenges. The commentary explores the intersection of profitability and eco-consciousness, making it a valuable resource for leaders aiming to adapt and succeed in a changing economic landscape.

Aimed at senior managers in middle market and SME companies this practical guide focuses on issues such as funding, developing management and innovation. Includes case studies from top companies.

The narrative explores themes of betrayal and deception, as the protagonist grapples with the consequences of a seemingly fatal choice. What was intended to be a resolution turns into a web of complications, revealing the darker side of trust and the unexpected twists of fate. As the story unfolds, the character must navigate through the aftermath of their decisions, questioning alliances and the true nature of those around them.

Produced in association with the European Patent Office, "The Handbook of European Intellectual Property Management" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, build a brand, and raise funds.