Howard Schultz Boeken

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.

From the #1 bestselling author and former Starbucks CEO, here is a story that is part dramatic memoir, part blueprint of the new responsibilities that leaders and citizens share in America today. The book weaves two parallel narratives to show how experiences from Howard Schultz's troubled childhood--some of which he has never before disclosed--propelled him out of the housing projects and fueled his efforts to build a global brand and redefine the role of a company in society. Ultimately, Schultz reveals the potential we all have to transform communities and uplift lives.

“At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even bigger than coffee.” Howard Behar, a senior executive at Starbucks, emphasizes the importance of people over profits in shaping the company’s culture. He coached leaders at all levels, helping Starbucks become a world-renowned brand. Behar reveals ten guiding principles of leadership, starting with the belief that viewing employees and customers as human beings fosters exceptional results. Treating staff as individuals rather than labor costs leads to greater achievements, while seeing customers as people to serve creates lasting connections. He shares pivotal moments in Starbucks’ history, highlighting the need to maintain this culture amid rapid growth. Key principles include: - Know Who You Are: Clarity in values and goals fuels passion. - Think Independently: Encourage independent thinking by breaking down unnecessary rules. - Be Accountable: Embrace transparency and responsibility. - Take Action: Balance passion, purpose, and persistence in decision-making. As work becomes less hierarchical and more relationship-focused, these principles of personal leadership are increasingly vital. This book provides a roadmap for effective leadership in today’s interconnected w

Was schulden wir uns gegenseitig? Wie verwandeln wir unseren Antrieb und Schmerz in etwas Sinnvolles? Howard Schultz hat sich mit diesen Fragen auseinandergesetzt, seit er in Brooklyn aufwuchs und Starbucks zu einer globalen Marke machte. In seinem neuen Buch sucht er in zwei miteinander verwobenen Geschichten nach Antworten. Die erste erzählt von seiner widersprüchlichen Kindheit und den Erfahrungen, die ihn motivierten, der erste in seiner Familie zu werden, der das College abschloss. Er baute ein Unternehmen auf, das Profit und Menschenwürde vereinen wollte, etwas, wovon sein Vater, ein Arbeiter, nie träumen konnte. Die zweite Geschichte bietet Einblicke in Schultz' unkonventionelle Ansätze, um alte Vorstellungen über die Rolle der Wirtschaft in der Gesellschaft zu hinterfragen. Von Krankenversicherung über kostenlosen College-Unterricht bis hin zu Initiativen zu Rasse und Flüchtlingen – Schultz und sein Team haben gesellschaftliche Themen mit der gleichen Kreativität angegangen, mit der sie den Kaffeekonsum revolutionierten. Das Buch zeigt, wie Amerikaner Kämpfe in Erfolge verwandeln. Es ist eine Mischung aus ehrlichen Erinnerungen, einer Blaupause der gegenseitigen Verantwortung und einem Beweis dafür, dass gewöhnliche Menschen Außergewöhnliches leisten können. Schultz präsentiert eine optimistische Vision und ein Plädoyer für mehr Menschlichkeit.