Negotiate This!
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Offers a practical guide to the principles, practice, and art of negotiation, introducing a variety of subtle but powerful strategies to help negotiate items in business, career, and family relationships.
Herb Cohen is een ervaren onderhandelaar wiens carrière van dertig jaar hem diep heeft betrokken bij wereldschokkende gebeurtenissen, van vijandige bedrijfsovernames tot gijzelingssituaties onder hoge druk. Zijn uitgebreide ervaring omvat onderhandelingen op het hoogste niveau binnen het bedrijfsleven, de overheid en internationale diplomatie. Cohen staat bekend om zijn onderscheidende benadering van onderhandelen, die hij in de jaren zestig begon te formaliseren. Zijn scherpe inzichten en vaak humoristische observaties van deze kritieke scenario's zijn verschenen in belangrijke internationale publicaties en inspireren lezers met zijn praktische strategieën.







Offers a practical guide to the principles, practice, and art of negotiation, introducing a variety of subtle but powerful strategies to help negotiate items in business, career, and family relationships.
Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator. From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.” Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself: •The three crucial steps to success • Identifying the other side’s negotiating style—and how to deal with it • The win-win technique • Using time to your advantage • The power of persistence, persuasion, and attitude • The art of the telephone negotiation, and much more “Power is based upon perception—if you think you’ve got it then you’ve got it!” affirms Herb Cohen, the world’s expert. And with this book, you’ve got the power to get what you really want right in your hands.
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Je to večná dilema. Ako presvedčiť iných, aby chceli to isté, čo vy? Nuž áno. Svet je jeden obrovský rokovací stôl a či sa vám to páči, alebo nie, vy za ním sedíte tiež. Pri každom vašom kontakte s inými ľuďmi dochádza k vyjednávaniu. Nezáleží na tom, či je to vaša drahá polovička, šéf, bankový úradník, právnik alebo váš najlepší priateľ. Skutočnosť, ako pri týchto stretnutiach obstojíte, určí, či tým získate, alebo stratíte. My vám teraz ponúkame spôsob, vďaka ktorému dokážete pre seba z každého vyjednávania vyťažiť maximum.