Brian Solis is een vooraanstaand digitaal analist, socioloog en futurist, die zich richt op de impact van opkomende technologieën op business, marketing en cultuur. Hij wordt wereldwijd erkend als een toonaangevende opinion leader en auteur op het gebied van nieuwe media. Zijn werk onderzoekt het veranderende landschap van verbonden consumentisme en hoe bedrijven zich moeten aanpassen aan nieuwe generaties klanten en werknemers. Solis biedt inzichten in de toekomst van het zakendoen en hoe het digitale tijdperk klantrelaties en organisatiestrategieën hervormt.
Rewire the Way You Work to Succeed in the Consumer Revolution
It's a new era of business and consumerism--and you play a role in defining itToday's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Revised and Updated
The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.