Andrea Austin Boeken

This practical guide offers a roadmap for achieving alignment between sales and marketing, creating a powerful revenue-generating team. With smart explanations, case studies, and actionable tips, it emphasizes real-world application over theory, showcasing the positive impact of alignment in B2B companies. Authored by experienced sales and marketing executives, the book targets practitioners and leaders eager to solve the persistent issue of misalignment. Contributions from industry experts provide valuable insights and guidance, helping organizations overcome barriers to their financial and strategic objectives. Misalignment between sales and marketing is a longstanding challenge that often goes unaddressed, yet its impact on performance is increasingly significant. This guide reveals how to effectively unite these teams, harnessing their strengths for growth. Readers will learn about the costs of misalignment and the factors contributing to it, along with strategies to enhance culture, processes, leadership, and technology to foster collaboration. The book also highlights successful examples of companies that have integrated their sales and marketing efforts. Ultimately, it offers practical advice for implementing these strategies in real-world scenarios, emphasizing that while misalignment can be frustrating and detrimental, it is a challenge that can be overcome with the right leadership and approach.