Focusing on strategic management within the tourism industry, this text provides an in-depth analysis and implementation guide tailored for various tourism contexts. The second edition has been fully revised and updated, ensuring relevance in an internationally focused landscape. It serves as a comprehensive resource for understanding the unique challenges and strategies involved in managing tourism effectively.
Describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree. This title applies economic theory to a range of tourism industry issues at the consumer, business, national and international level.
This volume explains economic theories from first principles and applies them to a range of leisure and tourism problems and issues. There are examples from Brazil, China, India and Japan, as well as Europe and the USA, to illustrate strategies for economic development.