This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
Warren Keegan Boeken
Global marketing
- 600bladzijden
- 21 uur lezen
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.