Uche Okonkwo Boeken

This book analyzes the online strategy and development of the luxury industry, exploring the Internet's evolution into a trade channel. The author offers a comprehensive evaluation and critical assessment of the tactics needed for managing luxury brands online.

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.