Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything--from the politicians people vote for to the goods and services they buy.--From publisher description.
Exploring the intricacies of public opinion, a prominent pollster shares insights from four decades of political races. Through true stories, the book highlights both the effective and ineffective uses of polling, offering readers a nuanced understanding of how polls can shape perceptions and influence outcomes. Zogby's expertise sheds light on the complexities of interpreting polling data in the political landscape.