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Robert F. Lauterborn Volgorde van de boeken (chronologisch)

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    The New Marketing Paradigm

    • The New Marketing Paradigm

      Integrated Marketing Communications

      • 240bladzijden
      • 9 uur lezen

      Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

      The New Marketing Paradigm1993
      3,4