The McGraw-Hill Series in Marketing: Selling
Principles and Practices - Twelfth Edition
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Richard H. Buskirk Volgorde van de boeken (chronologisch)
24 januari 1927 – 10 mei 1994
Organization of a sales department. Operating a sales force. Planning sales force activities and operations. Analysis of sales operations.
Handbuch der Management-Taktiken
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Business and pragmatism bring the tried and true ways to modern times.