Frederick Dalzell Boeken

Exploring the innovative spirit of Frank J. Sprague, this book delves into his significant contributions to the early electrical industry, highlighting his technological breakthroughs and entrepreneurial ventures. It captures the transformative era of electricity, showcasing how Sprague's inventions and business strategies shaped the future of electrical engineering and urban infrastructure. Through detailed accounts, readers gain insight into the challenges and triumphs faced by a pioneer in the field.

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.