Saul J. Berman Boeken

Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.

From the publishers of Fast Thinking, the world's most foremost innovation magazine, and based on IBM's global CEO study on innovation, RETHINKING INNOVATION: delivers a framework for innovating your business model,drawing on lessons learned at Eli Lilly, Virgin, Bharti Airtel and Cirque du Soleil; explains the ABCs of collaboration and the importance of looking beyond your company walls; reports on how Lean Six Sigma techniques have delivered outstanding innovation dividends at Caterpillar and the Korean steel maker POSCO; tells you how to capitalize on emerging web-based technologies, with case studies including Nintendo and IBM; offers thoughts on innovation from Richard Florida, author of The Rise of the Creative Class; Cochlear Chris Roberts; Google vice-president Douglas Merrill; and ResMed founder Peter Farrell.