Writing to Be Understood
- 228bladzijden
- 8 uur lezen
Writing to be Understood is the thinking writer's guide to nonfiction writing techniques.
Anne Janzer Boeken
Anne Janzer is een schrijver en coach voor zakelijk schrijven met een achtergrond in business en marketing. Ze is gefascineerd door het schrijfproces en de cognitieve wetenschap, onderwerpen waarover ze enthousiast met andere schrijvers praat. Haar werk richt zich op de praktische aspecten van creatief schrijven.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
- 240bladzijden
- 9 uur lezen
Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
33 Ways Not to Screw Up Your Business Emails
- 118bladzijden
- 5 uur lezen
Effective communication is crucial in business, yet emails often fall short, leading to misunderstandings and mismanagement. The book highlights the importance of crafting clear and purposeful emails to enhance professional interactions. It offers insights into common pitfalls and strategies for writing messages that are concise, impactful, and easily understood, ultimately aiming to improve workplace efficiency and collaboration.
