Shaun Smith Volgorde van de boeken (chronologisch)

With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold , the best-selling book which looked at what made cutting edge brands stand out, On Purpose , goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: --Stand Up: be clear about brand purpose and promise --Stand Out: define, design and deliver distinctive customer experiences across multiple channels --Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.

In every industry, certain brands distinguish themselves by challenging conventional wisdom and norms to succeed in their markets. These companies view customers and employees as part of a like-minded community, delivering unique experiences that foster a cult-like following. The focus is on 14 such businesses that prioritize purpose over profit, exceed customer expectations, and differentiate themselves boldly. They embody a fearless approach in both thought and execution, measuring success through innovative metrics. The authors, Shaun Smith and Andy Milligan, share revealing interviews with key executives, allowing each brand's story to reflect its distinct culture. The vibrant page design emphasizes and summarizes key points, enhancing the lively narratives. Featured brands include Brazilian sunglasses retailer Chilli Beans, with over 200 stores across Brazil, Portugal, and the U.S.; Zappos, the renowned online shoe retailer; Virgin Galactic, Richard Branson's spaceflight venture; Malaysian airline AirAsia, known for its sports sponsorships; JCB, a heavy equipment manufacturer; Umpqua Bank from Portland; and Best Buy's The Geek Squad, which offers computer support and repair services.

Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

You need loyal customers, not just satisfied ones. Here's how to manage your customer experience and reap the rewards.