Aims to help the organiser identify and deal with problems in the planning stages so that the execution is as pain free as possible, showing that successful and enjoyable events can be achieved through focusing on objectives, publicity, post-mortems and more.
"Open this book and you will - Get people's attention - Write compelling copy - Make an impact in the media - Keep your customers coming back."--Publishers description
Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Focused on enhancing presentation skills in the workplace, this book offers expert guidance on common questions managers face. Created in collaboration with the Chartered Management Institute, it provides practical advice tailored for busy professionals, ensuring that the content is both accessible and relevant for today’s managerial challenges.
Learn in a week, what the experts learn in a lifetime.
An Englishman in Beijing - travel guidebook about the real Beijing. This expat journalist's take on China's capital combines what to see and do with pithy cultural observations and 849 colour photographs. It features 150 amazing tourist attractions, many off the beaten track and unknown even to locals, such as temples, parks and museums.
Building blocks have been a familiar presence in children's toy collections for generations, but in the twentieth century new production techniques allowed the building brick to evolve into a multiplicity of systems that could make any child his or her own architect and skilled builder, capable of constructing realistic and sturdy miniature buildings. This highly illustrated book is devoted to British building toys with all the major brands and some of the minor ones represented. Photographs of sets, completed buildings and the box art and advertising material that were used to sell these toys make this book a feast of nostalgia for anyone who grew up in the middle years of the last century, and an invaluable source of information for any collectors who keep the memory of these toys alive today.
Todo el mundo se ve involucrado en actos sociales de un modo u otro, ya sea una gran exposición empresarial, una feria o una presentación. Existen pocas cosas más satisfactorias que organizar un evento con éxito y existen pocas más devastadoramente desmoralizantes que fracasar en ello. Independientemente de que haya gestionado cualquier tipo de evento antes o no, este libro se propone ayudarle a identificar y a tratar los problemas en las fases de planificación para que la ejecución sea lo más fácil posible.
