Norton Paley Boeken

Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries.

Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.