An introduction to the Semantic Web reveals its potential for transitioning the business world to a more customer-driven format, offering specific insights into the ways in which management, marketing and strategy are likely to change.
David Siegel's "Creating Killer Web Sites" brought a generation of developers online with a rational approach to Web-site design. Now step up to the next level, transform business strategy and learn what hottest Internet companies are doing wrong.
Creating Killer Web Sites is the first true design book for the Web. Whether you are making a personal page, a site for a client, or a corporate site, you'll find this book invaluable for all aspects of site structure, use of metaphor and theme, information-based sites, third-generation sites (what they are, why they work), layout control, Photoshop tricks galore, why you should avoid using most standard HTML tags, choosing good fonts, how not to use frames, future versions of HTML, and more! Six detailed chapters take you step-by-step through a third-generation site makeover, creation of a personal page, a storefront, a hotlist, and a gallery. Includes two chapters on making Web sites with Adobe Acrobat using your favorite page layout program instead of HTML!