Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.
Frederick A. Crawford Boeken


Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.