P. Ranganath Nayak Boeken

Beschouwingen over enkele succesvolle en daardoor bekende innovaties in het bedrijfsleven, waaronder de compact disc, walkman, Club Méditerranée.

This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.

How leadership and drive create commercial innovations that sweep the world ... based on the real-life stories of fourteen phenomenally successful products and services.

Histoire d'un certain nombre de produits qui font maintenant partie de la consommation courante (le compact-disc; le VHS; le four à micro-ondes, etc.).