Roy H. Williams Boeken

From the author of The Wizard of Ads which won the Business Book of the Year award in 1999, this volume consists of more observations on advertising, business and life. It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.