Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
Mike Grigsby Volgorde van de boeken (chronologisch)


Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
- 264bladzijden
- 10 uur lezen
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.