Gerlinde Mautner Boeken

An upper level student text written by a leading international scholar that provides an overview of critical discourse analysis in relation to communication in organisations.

Language is pivotal in shaping a market society where exchange transcends mere transactions to become a fundamental social principle. This transformation influences various sectors, including education, politics, and religion, as institutions rebrand themselves and individuals learn to market their identities. The book explores how linguistic choices reinforce social structures, contributing to the global process of marketization. It employs critical discourse analysis and sociological insights to examine the interplay between language and the evolving dynamics of market society.

Exploring the intricate relationship between language and market forces, this volume challenges the prevailing negative perceptions of market impacts on sociolinguistics and applied linguistics. Through diverse case studies, including a call center in India and Sámi rap music, it presents a range of methodological approaches to illustrate how market processes influence language use and vice versa. The interdisciplinary nature of the work incorporates insights from economics, media studies, and cultural studies, offering a comprehensive examination of globalization's effects on language.

This book is aimed at those who want to write academic texts in English for their studies or careers, offering practical assistance. It includes numerous linguistic tips, authentic examples, summaries, and a collection of phrases.

This Element focuses on important meta-level questions around epistemology, while also offering a compact guide to which corpus linguistic tools are available and how they can contribute to finding out more about discourse.

The Handbooks of Applied Linguistics series is based on an understanding of Applied Linguistics as an inter- and transdisciplinary field of academic enquiry. Applied Linguistics deals with the theoretical and empirical investigation of real-world problems in which language and communication are a central issue. The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, identifies most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.

Englisch ist heute in Studium und Wissenschaft selbstverständlich und unverzichtbar. Um die Sprache stilsicher, wirkungsvoll und gekonnt einzusetzen, braucht es aber besondere Kenntnisse und Fertigkeiten. Die kompakte Darstellung bietet die nötigen Grundlagen für das Verfassen von Bachelor- und Masterarbeiten, Dissertationen und sonstigen wissenschaftlichen Arbeiten. Das Buch richtet sich vor allem an Studierende und Wissenschaftler/innen mit deutscher Muttersprache. • Beispiele aus englischsprachigen Originalquellen • Keine linguistischen Vorkenntnisse erforderlich • Für alle Disziplinen und Fächer geeignet