A. M. Cassandre Boeken

The history of modern posters is one of adaptation and cross-fertilization, as this catalogue of an exhibition at New York's Museum of Modern Art reveals. Toulouse-Lautrec borrowed the flat color surfaces and flowing outlines of Japanese prints to produce an almost photojournalistic view of the urban scene. In A. M. Cassandre's posters of ocean liners and trains, the mechanistic tangle of Fernand Leger's oils has been transformed into pure icons. In the contemporary commercial posterwhether Japanese, Polish, Dutch, Venezuelan or Americaninnovations in graphic design, abstraction, typography and advertising art are endlessly recombined in pictures mingling wit, inventive imagery and bold color. Works by Klimt, Schiele, Ben Shahn, Man Ray, Warhol, Richard Avedon and scores of less famous artists complement an informative text by Wrede, director of the museum's department of architecture and design.

This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques