Clare Lee Boeken

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Lia and Jay's grandmother is old and in poor health. She misses her husband who has recently died. She begs her family to fetch water from the well at the abandoned family farm in the hills. After listening to their parents' words of caution about the recent volcanic activity in the area, Lia and Jay set off early in the morning to walk to the farm. On their journey the teenagers meet a variety of people and when they return , it is not just the well water that they bring back to the city.

This series provides a wide variety of reading material for all learners of English. The books are retold versions of popular classics and contemporary titles as well as specially written stories.

The Pet Owner's Guide series, including new titles, now comprises 35 books on dog breeds or training and 16 titles on other animals. Each book is written by an expert on the breed or animal concerned, and covers choosing a pet, basic obedience, exercise and health care, plus much more with the specific breed in mind. Both words and pictures are unique, with no repeat material transferred from book to book. The more recent titles in this series are available in the U.S. for the first time.