Cases: Levi-Strauss, LEGO, Virgin, Danone, Bang & Olufsen, Heinz, TINE, Audi, Mercedes-Benz, SAS, Giorgio Armani, Kellogg's, The Body Shop, VW, Nestlé, Procter & Gamble, Unilever and PriceWaterHouseCoopers.
Jesper Kunde Boeken
Corporate Religion
- 288bladzijden
- 11 uur lezen
-- Building companies with self-worth and belief: the 21st century's key success factors.-- Building brands "from the heart".-- How the leaders are doing it: from Virgin to Starbucks, McDonald's to Harley-Davidson.