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Emotional branding : the new paradigm for connecting brands to people

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Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.

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Emotional branding : the new paradigm for connecting brands to people, Marc Gobé, Sergio Zyman

Taal
Jaar van publicatie
2001
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(Hardcover)
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Titel
Emotional branding : the new paradigm for connecting brands to people
Taal
Engels
Jaar van publicatie
2001
Formaat
Hardcover
Aantal pagina's
352
ISBN10
1581150784
ISBN13
9781581150780
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Beoordeling
3,55 van 5
Aantekening
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.