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Principles of Marketing

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This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

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Principles of Marketing, Auteurscollectief

Taal
Jaar van publicatie
2005
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(Paperback),
Staat van het boek
Goed
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Titel
Principles of Marketing
Taal
Engels
Jaar van publicatie
2005
Formaat
Paperback
Aantal pagina's
954
ISBN10
0273684566
ISBN13
9780273684565
Reeks
Beoordeling
4,15 van 5
Aantekening
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.