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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
Auteurs
Boekbeoordeling
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- 600bladzijden
- 21 uur lezen
Meer over het boek
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
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Strategic Brand Management, Kevin Lane Keller
- Taal
- Jaar van publicatie
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Strategic Brand Management
- Ondertitel
- Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
- Taal
- Engels
- Auteurs
- Kevin Lane Keller
- Jaar van publicatie
- 2012
- Formaat
- Paperback
- Aantal pagina's
- 600
- ISBN10
- 0273779419
- ISBN13
- 9780273779414
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Management & HR, Wetenschappelijke literatuur, Marketing en PR, Communicatie, Reclame en promotie, Winkelen, Merken
- Eerste editie
- 2007
- Oorspronkelijke titel
- Strategic brand management
- Beoordeling
- 4,25 van 5
- Aantekening
- For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.