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This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
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Strategic Management, Fred R. David, Afife N. Sayın
- Taal
- Jaar van publicatie
- 1969
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- (Hardcover),
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- Beschadigd
- Prijs
- € 9,85
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- Titel
- Strategic Management
- Ondertitel
- Fifth Edition
- Taal
- Engels
- Auteurs
- Fred R. David, Afife N. Sayın
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 1969
- Formaat
- Hardcover
- Aantal pagina's
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, Marketing & Verkoop, Management & HR, Hogeschool, universiteit
- Beoordeling
- 4 van 5
- Aantekening
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.