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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
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Scientific Advertising, Claude C. Hopkins
- Taal
- Jaar van publicatie
- 2010
- Bindwijze
- (Paperback)
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- Titel
- Scientific Advertising
- Taal
- Engels
- Auteurs
- Claude C. Hopkins
- Uitgever
- WWW.SNOWBALLPUBLISHING.COM
- Jaar van publicatie
- 2010
- Formaat
- Paperback
- Aantal pagina's
- 80
- ISBN13
- 9781607962366
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.