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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
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Brand New China, Jing Wang
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Brand New China
- Taal
- Engels
- Auteurs
- Jing Wang
- Uitgever
- Harvard University Press
- Jaar van publicatie
- 2008
- Formaat
- Hardcover
- Aantal pagina's
- 432
- ISBN10
- 0674026802
- ISBN13
- 9780674026803
- Reeks
- Tags
- China
- Beoordeling
- 3,1 van 5
- Aantekening
- One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.