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The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!

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Guerrilla Publicity, Jay Conrad Levinson, Rick Frishman, Jill Lublin

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Jaar van publicatie
2002
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Titel
Guerrilla Publicity
Taal
Engels
Uitgever
Adams Media
Jaar van publicatie
2002
Formaat
Paperback
Aantal pagina's
304
ISBN10
1580626823
ISBN13
9781580626828
Reeks
Beoordeling
3,75 van 5
Aantekening
The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!