Value sweep : mapping corporate growth opportunities

Meer over het boek

"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.". "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.