Martha Amram Boeken

"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.". "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.