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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
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Strategic Management, John A. Pearce II, Richard Braden Robinson
- Taal
- Jaar van publicatie
- 1994
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategic Management
- Ondertitel
- Formulation, Implementation, and Control - Fifth Edition
- Taal
- Engels
- Uitgever
- Richard D. Irwin
- Jaar van publicatie
- 1994
- Formaat
- Hardcover
- Aantal pagina's
- 935
- ISBN10
- 0256113629
- ISBN13
- 9780256113624
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.