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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.
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Advertising Next. 150 Winning Campaigns for the New Communications Age, Tom Himpe
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Advertising Next. 150 Winning Campaigns for the New Communications Age
- Taal
- Engels
- Auteurs
- Tom Himpe
- Uitgever
- Thames & Hudson
- Jaar van publicatie
- 2008
- Formaat
- Hardcover
- ISBN10
- 050051416X
- ISBN13
- 9780500514160
- Reeks
- Beoordeling
- 3,45 van 5
- Aantekening
- This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.