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Everything You Need to Know about Marketing

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Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.

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Everything You Need to Know about Marketing, Patrick Forsyth

Taal
Jaar van publicatie
1990
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(Paperback)
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Titel
Everything You Need to Know about Marketing
Taal
Engels
Uitgever
Kogan Page
Jaar van publicatie
1990
Formaat
Paperback
Aantal pagina's
150
ISBN10
1850919453
ISBN13
9781850919452
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Aantekening
Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.