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Contemporary Strategy Analysis

Concepts, Techniques, Applications - Fifth Edition

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The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group. Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

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Contemporary Strategy Analysis, Robert M. Grant

Taal
Jaar van publicatie
2004
Bindwijze
(Paperback),
Staat van het boek
Goed
Prijs
€ 5,69

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Titel
Contemporary Strategy Analysis
Ondertitel
Concepts, Techniques, Applications - Fifth Edition
Taal
Engels
Jaar van publicatie
2004
Formaat
Paperback
Aantal pagina's
548
ISBN10
1405119993
ISBN13
9781405119993
Reeks
Beoordeling
3,85 van 5
Aantekening
The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group. Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).