Trend Management

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Trend management serves as a vital tool for companies to navigate future market developments and societal changes. The author outlines key activities and outcomes of effective trend management, emphasizing its role in strategic decision-making and operational processes. This book provides insights that help both newcomers and seasoned trend managers identify opportunities and risks early, enabling them to expand their company's potential. It highlights the importance of integrating futures knowledge into concrete business decisions for enhanced adaptability and foresight.