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The Customer Experience Model

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The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.

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The Customer Experience Model, Adyl Aliekperov

Taal
Jaar van publicatie
2020
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(Hardcover)
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Titel
The Customer Experience Model
Taal
Engels
Uitgever
Routledge
Jaar van publicatie
2020
Formaat
Hardcover
Aantal pagina's
110
ISBN13
9780367478254
Reeks
Aantekening
The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.