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"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
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The brand flip : Why customers now run companies and how to profit from it, Marty Neumeier
- Taal
- Jaar van publicatie
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The brand flip : Why customers now run companies and how to profit from it
- Taal
- Engels
- Auteurs
- Marty Neumeier
- Uitgever
- New Riders
- Jaar van publicatie
- 2015
- Formaat
- Paperback
- Aantal pagina's
- 160
- ISBN10
- 0134172817
- ISBN13
- 9780134172811
- Reeks
- Ophaling
- Voices that matter
- Tags
- Non-fictie, Kunst / Cultuur, Sociale Wetenschappen, Handel, Business & Management, Zelfhulp, Psychologische thema’s, Psychologie, Design, Ondernemerschap
- Eerste editie
- 2016
- Oorspronkelijke titel
- The Brand Flip: Why Customers Now Run Companies and How to Profit from It
- Beoordeling
- 4,3 van 5
- Aantekening
- "The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.