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A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.
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Why she buys: the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Taal
- Jaar van publicatie
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Why she buys: the new strategy for reaching the world's most powerful consumers
- Taal
- Engels
- Auteurs
- Bridget Brennan
- Uitgever
- Crown business
- Jaar van publicatie
- 2011
- Formaat
- Paperback
- Aantal pagina's
- 306
- ISBN10
- 0307450392
- ISBN13
- 9780307450395
- Reeks
- Tags
- Non-fictie, Sociale Wetenschappen, Handel, Business & Management, Psychologische thema’s, Psychologie, Vrouwen, Economie
- Beoordeling
- 3,75 van 5
- Aantekening
- A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.