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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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- 5 uur lezen
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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Peter Fader
- Taal
- Jaar van publicatie
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- Taal
- Engels
- Auteurs
- Peter Fader
- Uitgever
- WHARTON SCHOOL PR
- Jaar van publicatie
- 2018
- Formaat
- Paperback
- Aantal pagina's
- 136
- ISBN10
- 1613630905
- ISBN13
- 9781613630907
- Reeks
- Beoordeling
- 3,55 van 5
- Aantekening
- A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.