Peter Fader Boeken
Peter S. Fader is een marketingprofessor gespecialiseerd in de analyse van klantgedrag en de voorspelling van aankoopactiviteiten. Zijn werk verbindt theoretische inzichten met praktische toepassingen in diverse sectoren, van telecommunicatie tot farmaceutica. Fader onderzoekt consistente patronen in klantgedrag die vaak verrassende verbanden blootleggen tussen schijnbaar verschillende markten. Zijn onderzoek en ondernemende ondernemingen richten zich op belangrijke managementstrategieën zoals klantrelatiebeheer en de schatting van de levenslange klantwaarde.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- 136bladzijden
- 5 uur lezen
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
- 128bladzijden
- 5 uur lezen
Annotation Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
