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The Story Factor

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Using over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables and parables from around the world, this book illustrates how story can be used to persuade, motivate and inspire in ways that facts, bullet points and directives can't.

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The Story Factor, Annette Simmons

Taal
Jaar van publicatie
2002
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Titel
The Story Factor
Taal
Engels
Jaar van publicatie
2002
Formaat
Paperback
Aantal pagina's
272
ISBN10
0738206717
ISBN13
9780738206714
Reeks
Beoordeling
3,85 van 5
Aantekening
Using over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables and parables from around the world, this book illustrates how story can be used to persuade, motivate and inspire in ways that facts, bullet points and directives can't.